📢 Advertising & Marketing by State
Compare advertising & marketing for cannabis businesses across all 50 US states and DC. Click any state for full details.
| State | Status | Summary |
|---|---|---|
| Alabama | Legal for Medical Use Only | Medical cannabis advertising must not target minors. No false or misleading claims. Must include required disclaimers per AMCC rules. |
| Alaska | Legal for Adult Recreational Use | No prior AMCO approval needed but ads cannot be misleading. Cannot target minors. 71.6% adult audience requirement for all media. |
| Arizona | Legal for Adult Recreational Use | Cannot advertise in media where more than 30% of the audience is under 21. No false or misleading claims. Must include license number. |
| Arkansas | Legal for Medical Use Only | Medical marijuana advertising restricted to registered patients and caregivers. No TV, radio, or billboard ads. Print ads only in age-verified publica... |
| California | Legal for Adult Recreational Use | 71.6% adult audience threshold. No billboards on interstate highways. No ads within 1,000ft of schools, playgrounds, or youth centers. |
| Colorado | Legal for Adult Recreational Use | No ads where more than 30% of audience is under 21. No cartoon characters or imagery appealing to minors. Must include license number and health warni... |
| Connecticut | Legal for Adult Recreational Use | No advertising in media with more than 10% underage audience. No outdoor ads within 750ft of schools. Must include state-required disclaimers. |
| Delaware | Legal for Adult Recreational Use | Medical cannabis advertising limited to dispensary premises. No mass media advertising. Must include required disclaimers about medical use only. |
| District of Columbia | Legal for Adult Recreational Use | No advertising within 300ft of schools, recreation centers, or libraries. No radio/TV ads. Must include license number and health warnings. |
| Florida | Legal for Medical Use Only | Medical marijuana ads cannot be within 1,000ft of schools. No cartoon or youth-targeted imagery. Must include OMMU disclaimer and license number. |
| Georgia | Low THC / CBD Only | Low-THC oil program only. Advertising restricted to registered patients. No public advertising of cannabis products permitted. |
| Hawaii | Legal for Medical Use Only | Medical cannabis advertising limited to dispensary premises and websites. No mass media advertising. Must include DOH license number. |
| Idaho | No Program for Legal THC | No state cannabis program. Cannabis remains fully illegal for all purposes under Idaho law. |
| Illinois | Legal for Adult Recreational Use | No ads targeting minors. Cannot use cartoon characters. No outdoor ads within 1,000ft of schools. Must include license number and health warnings. |
| Indiana | Low THC / CBD Only | No state cannabis program. Cannabis remains illegal for recreational and medical use. CBD oil with <0.3% THC is permitted. |
| Iowa | Low THC / CBD Only | Medical cannabidiol program only. Advertising restricted to registered patients. No public mass media advertising permitted. |
| Kansas | No Program for Legal THC | No state cannabis program. Cannabis remains fully illegal. No advertising of cannabis products is permitted. |
| Kentucky | Legal for Medical Use Only | Medical cannabis advertising must not target minors or make health claims. No ads within 1,000ft of schools. Must include license number. |
| Louisiana | Legal for Medical Use Only | Medical marijuana advertising limited to licensed pharmacy premises. No broadcast or outdoor advertising. Must include pharmacy license number. |
| Maine | Legal for Adult Recreational Use | No ads where more than 15% of audience is under 21. No outdoor ads within 1,000ft of schools. Must include license number and disclaimers. |
| Maryland | Legal for Adult Recreational Use | No ads targeting minors. Cannot use cartoon characters or celebrities popular with minors. No ads within 1,000ft of schools. Must include license numb... |
| Massachusetts | Legal for Adult Recreational Use | No ads where more than 15% of audience is under 21. No outdoor ads within 500ft of schools. Must include CCC license number and health warnings. |
| Michigan | Legal for Adult Recreational Use | No ads targeting minors. Cannot place ads within 1,000ft of schools. No false or misleading claims. Must include state license number. |
| Minnesota | Legal for Adult Recreational Use | No ads appealing to minors. No cartoon characters or imagery targeting youth. No outdoor ads within 1,500ft of schools. Must include license number. |
| Mississippi | Legal for Medical Use Only | Medical cannabis advertising must not target minors. No false claims. No ads within 1,000ft of schools. Must include MDOH license number. |
| Missouri | Legal for Adult Recreational Use | No ads targeting minors. Cannot use cartoon characters. No outdoor ads within 500ft of schools or churches. Must include DHSS license number. |
| Montana | Legal for Adult Recreational Use | No ads where more than 25% of audience is under 21. No ads within 1,000ft of schools. Must include license number and health warnings. |
| Nebraska | Legal for Medical Use Only | Medical cannabis program (2024). Advertising must not target minors. No false or misleading health claims. Must include required disclaimers. |
| Nevada | Legal for Adult Recreational Use | No ads where more than 30% of audience is under 21. No outdoor ads within 1,000ft of schools. No false claims. Must include CCB license number. |
| New Hampshire | Legal for Medical Use Only | Medical cannabis advertising limited to ATC premises and websites. No mass media advertising. Must include DHHS license number. |
| New Jersey | Legal for Adult Recreational Use | No ads targeting minors. No cartoon characters. No outdoor ads within 200ft of schools. Must include CRC license number and health warnings. |
| New Mexico | Legal for Adult Recreational Use | No ads targeting minors. Cannot use cartoon characters. No false health claims. Must include CCD license number. No ads within 300ft of schools. |
| New York | Legal for Adult Recreational Use | No ads targeting minors. No ads within 500ft of schools. No false health claims. Must include OCM license number. 90% adult audience threshold. |
| North Carolina | Low THC / CBD Only | No state cannabis program. Cannabis remains illegal for recreational use. Limited hemp-derived CBD products permitted. |
| North Dakota | Legal for Medical Use Only | Medical marijuana advertising must not target minors. No false claims. Ads limited to approved media channels per NDDOH rules. |
| Ohio | Legal for Adult Recreational Use | No ads targeting minors. No cartoon characters. No outdoor ads within 500ft of schools. Must include DCC license number and disclaimers. |
| Oklahoma | Legal for Medical Use Only | Medical marijuana ads must not target minors. No false health claims. Must include OMMA license number. No ads within 1,000ft of schools. |
| Oregon | Legal for Adult Recreational Use | No ads where more than 30% of audience is under 21. No outdoor ads within 1,000ft of schools. Must include OLCC license number. |
| Pennsylvania | Legal for Medical Use Only | Medical marijuana advertising must not target minors. No false health claims. Must include DOH permit number. No outdoor advertising allowed. |
| Rhode Island | Legal for Adult Recreational Use | No ads targeting minors. No cartoon characters. No outdoor ads within 500ft of schools. Must include DBR license number and health warnings. |
| South Carolina | Low THC / CBD Only | No state cannabis program. Cannabis remains fully illegal for all purposes under South Carolina law. |
| South Dakota | Legal for Medical Use Only | Medical cannabis advertising must not target minors. No false claims. Must include SDDOH registration number. No ads within 500ft of schools. |
| Tennessee | Low THC / CBD Only | No state cannabis program. Cannabis remains illegal. Limited low-THC CBD oil permitted for qualifying patients only. |
| Texas | Low THC / CBD Only | Compassionate Use Program only. Advertising restricted to registered patients. No public advertising of low-THC cannabis permitted. |
| Utah | Legal for Medical Use Only | Medical cannabis advertising must not target minors. No false health claims. Must include UDAF pharmacy license number. Limited to approved media. |
| Vermont | Legal for Adult Recreational Use | No ads targeting minors. No outdoor ads within 500ft of schools. Must include CCB license number. No false health claims. 85% adult audience threshold... |
| Virginia | Legal for Adult Recreational Use | No ads targeting minors. No cartoon characters. No ads within 1,000ft of schools. Must include CCA license number and health disclaimers. |
| Washington | Legal for Adult Recreational Use | No ads where more than 30% of audience is under 21. No outdoor ads within 1,000ft of schools, playgrounds, or parks. Must include LCB license number. |
| West Virginia | Legal for Medical Use Only | Medical cannabis advertising restricted. No ads targeting minors. Must include DHHR permit number. No outdoor advertising permitted. |
| Wisconsin | Low THC / CBD Only | No state cannabis program. Cannabis remains illegal for recreational and medical use. Limited CBD products with <0.3% THC permitted. |
| Wyoming | No Program for Legal THC | No state cannabis program. Cannabis remains fully illegal for all purposes under Wyoming law. |
Cannabis Advertising Rules Explained
Cannabis advertising is one of the most restricted areas in the industry. Since federal prohibition still technically classifies cannabis as a Schedule I substance, major advertising platforms like Google, Facebook, Instagram, and most traditional media outlets ban cannabis ads outright. That leaves state-regulated channels — and every state has its own rules about where, how, and to whom cannabis businesses can advertise.
The most common restriction is an audience composition threshold. California requires that at least 71.6% of the audience be 21 or older. Other states set similar thresholds. Billboard restrictions are widespread — many states ban cannabis ads near schools, playgrounds, and daycare centers (typically within 500-1,000 feet). Digital advertising must include age-gating. And most states require that every ad include a specific disclaimer or the business license number. The table above compares these restrictions state by state.
Frequently Asked Questions
Can cannabis businesses advertise on social media?
Most major social media platforms (Facebook, Instagram, Google) prohibit paid cannabis advertising regardless of state law. However, organic social media content is generally allowed with restrictions. Some cannabis-specific platforms and programmatic ad networks do accept cannabis ads.
What is the 71.6% audience requirement?
Several states, including California, require that cannabis advertisements only be placed in media where at least 71.6% of the audience is reasonably expected to be 21 years or older. This applies to print, broadcast, digital, and outdoor advertising.
Can dispensaries use billboards to advertise?
It depends on the state. Many states restrict or ban cannabis billboards, especially near highways, schools, and areas frequented by minors. Some states allow billboards with strict content requirements and distance restrictions.